Q Pootle 5 is touching down for the Hamleys Christmas Toy Parade!  Hamleys, the finest toy shop in the world, is bringing the magic of Christmas to the festive shopping season on Sunday 20th November 2016. London’s Regent Street will be transformed in a traffic-free, all-day extravaganza for the biggest toy parade London has ever seen!  Their Christmas Toy Parade is back for its second year and we are being joined by a cast of hundreds, including some of your favourite characters from TV and Film, marching bands, festive floating blimps, street theatre, dancers and toy vehicles accompanied with music from Magic FM - Hamleys is literally bursting out onto Regent Street!

About The Parade!

Event Start Time: 10:30am

The day will kick off with the biggest toy parade London has ever seen, hosting over 1.5 miles of free public viewing. The day’s events will start at 10:30am from the entrance to Air Street working its way up Regent Street, finally concluding at Great Marlborough Street. Hamleys advise early arrival to avoid disappointment, for safety the street will be closed for access when viewing reaches capacity. 

Hamleys will have three designated information points along the street where you can pick up a parade guide to help you plan your visit.

  • Hamleys Zone North – Located by Oxford Circus tube station outside of Benetton.
  • Hamleys Zone Central – Located outside of HSBC and adjacent to Heddon Street.
  • Hamleys Zone South – Located by Piccadilly Circus Adjacent to Nespresso.

The Parade Line Up!

Amongst the stars of last year's parade will be Barbie and her pink Cadillac, Bing & Flop, Fireman Sam and his Fire truck, Peppa Pig, TY’s Coconut, Slick and Waddles, Power Rangers, The Gruffalo, Sonic the Hedgehog, Shopkins, Sylvanian Families, Leapfrog’s Scout, NERF, The Transformers, and of course a very special appearance from Father Christmas and the Hamleys Elves along with the beloved Hamley and Hattie bear.

The parade will welcome exciting new faces and attractions including Lego Ninjago's Kai, the My Little Pony Bus, Doh-doh from Pay-Doh, Bob the Builder, Paddington Bear, Bearamy from Build-A-Bear Workshop, Danger Mouse and his flying car, Noddy, Ghostbusters and the Ecto-1 car and Care Bears. We would advise everyone attending to keep their eyes peeled for a very famous Marshmallow Man making his way down the street. There will even be a special guest host as Basil Brush takes to the stage. There is also a host of exciting additions from Cbeebies, including Hey Duggee, The Teletubbies, Go Jetters, Something Special, Elmo and Phoebe from Furchester Hotel, Iggle Piggle and Upsy Daisy, Clangers, Kate and Mim-Mim, Tree Fu Tom, Rosie and Raggles from Everything’s Rosie, Q Pootle 5, Postman Pat, Zingzillas, Captain Barnacles and Twirlywoos.


The Hamleys Main Stage! 

The Hamleys Main Stage located outside the famous toy shop will host entertainment from just after midday and welcome special guests and performers, before an exciting finale at 16.30. 


See Your Favourite Characters!

You can see some of your characters from TV and film between 12:30 - 16:30.

Following the parade you will get the chance to see some of your favourite characters at dedicated zones along Regent Street. There are also some fun activities you can join in, including the Sky Cinema Movie Bus, CBeebies Village, NERF Vault, Power Rangers Power Dome, My Little Pony Bus and our friends from Magic FM will be have lots of fun activities for the whole family!



For any specific public enquiries please email – hamleysparade@hamleys.co.uk

For any Press enquiries please email – hamleys@waytoblue.com